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SMX West

February 19 - 20 | San Jose, CA

Event Details

Join DWA, A Merkle Company's Anthony Tedesco, Sr. Search Program Manager, and Merkle's Abby Hamilton, SEO Associate Manager, as they present at this year's conference. This year's SMX West show, scheduled for February 19 - 20 at the San Jose convention center, provides two days of expert-led, tactic-rich SEO and SEM sessions, more intimate networking, and an opportunity to learn from leading marketing solution providers.

Visit the event website to learn more.

Our Sessions

Date/Time: 4:50pm, February 19

After this session, you will be able to:

  • Understand how search engines render and see your content and extract structured data to power rich experiences
  • Discover tools and resources that can help you to easily generate and test structured markup
  • Increase the likelihood of you content displaying as rich-results, which have been found to increase click-through rate
  • Fully realize the role semantic markup plays in determining the searcher experience and what types of schema you should use for best results


Abby Hamilton

Merkle Inc., SEO Associate Manager @abbynhamilton

Cata Milos

Microsoft, Principal Program Manager @catam


Chris Sherman

Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Abby Hamilton

Abby Hamilton

SEO Associate Manger

Location: San Jose Convention Center
Date/Time: 3:30pm, February 20

In this presentation, Tedesco walks through how to optimize paid search efforts to identify and ultimately convert “hand raisers,” or B2B customers who have shown interest in a brand, through a mix of internal alignment with sales and considering sales data in bidding tactics.


Sr. Search Program Manager