Blog

CDPs provide unified customer data in an accessible and regularly updated solution, especially within highly competitive industries like financial services.

Amazon’s Prime Day came early this year, in June rather than July, causing consumers and retailers to shuffle.

As consumer behaviors have shifted, expectations for loyalty programs remain the same. Learn about the main motivators for loyalty program participation from our 2021 Loyalty Barometer Report.

This month, learn more about our featured employees and co-leaders of the LGBTQ+ pillar, Danealle Khaimskiy and Kelsey Harrington.

The crumbling of the cookie raises the question of not only how to identify customers but also how to measure their interactions.

As organizations drive toward data transformation to achieve customer experience transformation, technology (especially data platforms) is a fulcrum aspect of the transformation.

“I do believe that by celebrating Juneteenth, we are bringing increased awareness to historical facts that are not commonly taught in American schools to move the proverbial needle forward.”

Cloud has turned technology from a barrier into the enabler that should be included in the customer experience for healthcare organizations.