How Financial Marketers Should Think About Customer Data Platforms
CDPs provide unified customer data in an accessible and regularly updated solution, especially within highly competitive industries like financial services.
Key Takeaways from Prime Day 2021
Amazon’s Prime Day came early this year, in June rather than July, causing consumers and retailers to shuffle.
What Loyal Consumers Expect: Discounts, Offers, and Free Products
As consumer behaviors have shifted, expectations for loyalty programs remain the same. Learn about the main motivators for loyalty program participation from our 2021 Loyalty Barometer Report.
I Am Merkle, Vol. 11
This month, learn more about our featured employees and co-leaders of the LGBTQ+ pillar, Danealle Khaimskiy and Kelsey Harrington.
How to Enable Targeted Media in the Cookieless Future with Data Clean Rooms
The crumbling of the cookie raises the question of not only how to identify customers but also how to measure their interactions.
Accelerated Data Transformation Sometimes Requires IT Governance Practices to be Reexamined
As organizations drive toward data transformation to achieve customer experience transformation, technology (especially data platforms) is a fulcrum aspect of the transformation.
I Am Merkle - Juneteenth Special Edition
“I do believe that by celebrating Juneteenth, we are bringing increased awareness to historical facts that are not commonly taught in American schools to move the proverbial needle forward.”
The Cloud-Based Future of Customer Experiences in Healthcare
Cloud has turned technology from a barrier into the enabler that should be included in the customer experience for healthcare organizations.