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Latest Posts

Three Ways to Assess Performance When Year Over Year Doesn’t Work

Our Digital Marketing Report recapping 2nd quarter performance highlighted extreme year over year trends across digital media. Although this trend was expected, it still brings with it a measurement challenge for the many advertisers that use year over year performance as an important performance benchmark. How can we gauge success when comparisons between 2020 and 2021 simply aren’t relevant?

How to Measure Digital Audiences and Media in the Cookieless Future

The current tried and true approaches to activating, managing, and measuring audiences and digital media performance are all being challenged with the roll out of regulations and the deprecation of third-party cookies.

I Am Merkle, Vol. 12

I Am Merkle is a series of interviews that showcase the individuals who make Merkle a unique and diverse place to work. This month, learn more about our featured employees from the UK DEI team, Dinah Musisi and Ryan Skeet.

Understanding the Enterprise Data Platform: Key Use Cases and Architecture

An Enterprise Data Platform (EDP) is a central data repository of an organization where all consumer, marketing, and intelligence data is unified. It serves as a foundation for operational and enhanced data functions, such as marketing, analytics, etc., across the enterprise.