Three Ways to Assess Performance When Year Over Year Doesn’t Work
Our Digital Marketing Report recapping 2nd quarter performance highlighted extreme year over year trends across digital media. Although this trend was expected, it still brings with it a measurement challenge for the many advertisers that use year over year performance as an important performance benchmark. How can we gauge success when comparisons between 2020 and 2021 simply aren’t relevant?
How to Measure Digital Audiences and Media in the Cookieless Future
The current tried and true approaches to activating, managing, and measuring audiences and digital media performance are all being challenged with the roll out of regulations and the deprecation of third-party cookies.
Utilizing Merkle’s Loyalty Accelerator to Transform Brand Loyalty Programs
Merkle’s Loyalty Accelerator for AEP aims to help deliver the experiences customers are looking for with a standardized data schema focused on real-time awareness and a comprehensive view of the customer.
How to Identify the Right Success Metrics for Creative
In this video, Emma and Colin break down how to find the right metrics that your organization should be tracking around your creative efforts.
Key Media Insights from Merkle’s 2021 Q2 Digital Marketing Report
In Q2 2021, consumers shifted their digital purchasing behavior as pandemic limitations relaxed in the US. Let's dive into the key insights from this past quarter.
I Am Merkle, Vol. 12
I Am Merkle is a series of interviews that showcase the individuals who make Merkle a unique and diverse place to work. This month, learn more about our featured employees from the UK DEI team, Dinah Musisi and Ryan Skeet.
How the Travel Industry Can Use Customer Journey Analytics for COVID Recovery
How can the travel industry use customer journey analytics as it recovers from COVID-19?
Understanding the Enterprise Data Platform: Key Use Cases and Architecture
An Enterprise Data Platform (EDP) is a central data repository of an organization where all consumer, marketing, and intelligence data is unified. It serves as a foundation for operational and enhanced data functions, such as marketing, analytics, etc., across the enterprise.