Should You Reassess Your Match Type Strategy? Revisiting Google’s Recent Changes
Early in 2021 Google announced changes to match types that took full effect this July, which included a lesser-discussed expansion of broad match's signals. What has Merkle seen from this change and how can advertisers take advantage?
Why Brands Using Personalization and Recognition Will Win Loyalty in 2021
Consumers are most comfortable with brands that utilize their purchase history to enhance loyalty experiences, such as receiving personalized offers based on their individual purchases. Consumers expect personalization from brands.
Your Guide to the Adobe Commerce Platform
From the early stages of project scoping and stakeholder buy-in to development, deployment, and support, we take a deep dive into the process of each stage.
Use Cases of ActionIQ and Merkury to Power Better Experiences
We are proud to announce an expansion of our premiere partnership with ActionIQ, a leading enterprise customer data platform (CDP).
A CDP is Not a CRM Replacement
CDPs allow for the ingestion of large and small datasets to build a unified view of the customer. Bringing these datasets from different data sources is not always a turnkey solution.
Use Cases and Key Strategies for Implementing an Enterprise Data Platform
The enterprise data platform can be implemented in a few ways depending on the data and technology maturity status of your organization as well as different aspiration levels.
Adobe Experience Platform Accelerator for Retailers
Data Accelerator Retail draws from Merkle’s deep roots in building modern marketing data management solutions for the retail vertical, with a speed to ROI that isn’t found in any other database solution.
Cross-Channel Strategies to Prepare for the Holiday Season
While it was fairly clear that pivoting to a digital-first strategy was the way to go for the 2020 holiday season, brands face a new kind of uncertainty in 2021.