We hear this a lot. Companies want to keep the teams small, "otherwise we'll never get this off the ground." And while there's a certain nugget of truth in that, the future state of customer-centric marketing is really grounded in the customer journey, which touches every single channel, every single function and product of your organization. So it's really hard to be successful by addressing just one channel or one function. That's just really optimizing the current state. So true transformation really needs to span function, channels, as well as products, and the level of integration really requires everyone’s buy in, and it needs to be mandated from the top down.
We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×
In Our Company
© 2023 Merkle Inc.
