Social Media Marketing - Page 5

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Merkle Q4 2016 Digital Marketing Report Released

Authored by: Andy Taylor, Mark Ballard |
Published on: Jan 24, 2017

We are excited today to release the Q4 2016 Merkle Digital Marketing Report for download. For more than five years this quarterly report has highlighted the biggest trends impacting advertisers and platforms across several digital marketing channels, including paid search, organic search, comparison shopping engines, display advertising, and paid social media advertising.

How I Used Paid Social to Save My Dog’s Life

Authored by: Michael Seymour |
Published on: Dec 05, 2016

When Ernie the Boston terrier went missing, targeted advertising on Facebook helped bring him home. Read on to find out how.

Topic: Digital Marketing Channels | Social

Facebook Moves to Curtail Discrimination through Ethnic Affinities Targeting

Authored by: Andy Taylor |
Published on: Nov 22, 2016

Facebook announced it will cease to allow advertisers to target consumers via ethnic affinity, but questions remain about how advertisers will deal with discrimination based on other factors, like geography.

Topic: Social | Video

Merkle Q3 2016 Digital Marketing Report Released

Authored by: Andy Taylor, Mark Ballard |
Published on: Oct 25, 2016

We are excited to announce the release of the Merkle Q3 2016 Digital Marketing Report for download. Highlighting trends and the changes impacting the digital marketing space across SEO, paid search, display advertising, paid social and comparison shopping.

Team USA Sponsors Excelled at Expanding Ad Campaign Reach through Digital

Authored by: Priya Salona, Kristina Venieri, Ryan Ottino |
Published on: Aug 25, 2016

How well did brands expand the reach of their Olympic sponsorship and television advertising campaigns with digital efforts during the Games? Here we provide data-driven answers with he help of media technology company 4C Insights.

Topic: Digital Marketing Channels | Social

IOC Advertisers Underwhelm with Digital Efforts in Early Goings of Olympics

Authored by: Merkle Olympics Committee |
Published on: Aug 12, 2016

While there were a few bright spots of brands putting real effort into their digital communication during the Opening Ceremonies, many seemed to have ignored some key digital channels. Here are some thoughts from our display advertising, SEO, social media, and paid search experts.

Topic: Digital Marketing Channels | Display | Paid Search | SEO | Social

Merkle Q2 2016 Digital Marketing Report Released

Authored by: Andy Taylor, Mark Ballard |
Published on: Jul 26, 2016

We are excited to announce the release of the Merkle Q2 2016 Digital Marketing Report for download. Highlighting trends and changes impacting the digital marketing space, the report provides data and commentary across SEO, paid search, display advertising, paid social and more.

3 Best Practices to Driving Viewership to Your Content (You)

Authored by: Ethan Hanson |
Published on: Jun 13, 2016

The world of sharing content on social media can get fairly complex, burdensome on your time, and honestly overwhelming as everything continues to speed up. But with a few free tools and tricks from fellow friends, I’ve come to find out it’s actually a pretty easy world to navigate.

Topic: Social | About Us