Blog - Social Media Marketing

Designed for a mobile-first generation, Snapchat offers advertisers a place to reach youthful audiences at tremendous scale. Learn five advantages of Snapchat that should be brought to your next media planning discussion.

The Q1 2020 edition of the Merkle Digital Marketing Report is now available for download, with insights on the most important digital trends taking shape right now.

The Q4 2019 edition of the Merkle Digital Marketing Report is now available for download, with insights on the most important digital trends taking shape right now.

No Super Bowl advertising strategy is complete without a well planned and executed digital marketing campaign to back an advertiser’s television commercial. Here are some of the top advertisers we are expecting to shine with great performance this year.

Facebook provides a variety of powerful targeting solutions to help advertisers reach both new and existing customers.

The industry is buzzing about “cookieless marketing” and the ways that it will change the way we think about digital marketing. Despite these major shifts, fear not - the fundamental marketing principles will stay the same: putting customers first, creating meaningful interactions, and driving brand loyalty.

The latest edition of the Merkle Digital Marketing Report is now available for download, complete with insights on all of the most important digital trends taking shape in Q3 2019.

Recently, advertisers have invested more and more of their budget in social media. But what are some of these drivers that are leading to this shift?