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Blog - Social Media Marketing

Latest Posts

The “Death of the Cookie” Can Be Good for Advertisers, but the Time to Level Up is Now

If marketers have learned anything in the last year, it’s the need for adaptability and a healthy appetite for change. Through that lens, the looming “cookiepocalypse” presents an opportunity for much-needed evolution within a behavioral advertising ecosystem that has historically enabled many brands to operate with a relatively low level of sophistication.

TikTok Presents an Opportunity for Genuine Engagement

The buzz and advancements in advertising on TikTok continue to increase as user consumption continues to grow, deepen, and evolve. It may not be the first platform for advertising dollars today, but its rise is something to keep a pulse on.

3 Factors That Are Driving Instagram Ad Spending Growth

In the last few months of 2020 leading up to the holidays, people across the country craved connection with their friends and family more than ever. In the Q4 Digital Marketing Report, Merkle saw that advertisers rose to meet this challenge, shifting media spend across different platforms to best meet their audience. Instagram ad spending increased 30% Y/Y due to three main factors: more users, social commerce, and influencer marketing.

Brands Turn to Digital in Super Bowl LV

Many longstanding Super Bowl advertisers opted out of National TV Buys this year, but digital remained an important investment.

Merkle Q3 2020 Digital Marketing Report Released

The Merkle Digital Marketing Report for Q3 2020 is now available for download. It features updates and insights on how digital marketing has fared as the COVID-19 crisis continues.

What You Need to Know About Facebook Carousel

As of June 1, Placement Asset Customization for Carousel has been rolled out to 100% of advertisers! Here's what you need to know.