Search Engine Optimization - Page 4

Latest Posts

Leveraging New SERP Features to Win in SEO

Authored by: Melody Petulla |
Published on: Jun 20, 2017

In this day and age, it seems like the search results change every day. With new tests and SERP features rolling out regularly, it can be hard to keep up! In this session presented at Virtual C3, Melody Petulla walks through some of the most notable new SERP features and what they can do for your website.

Topic: SEO | Video

Google Addresses One of the Flaws in Its Paid & Organic Report, Others Remain

Authored by: Andy Taylor |
Published on: May 23, 2017

Google announced yesterday that its paid and organic report can now be downloaded by device. However, the report is still limited in a couple of critical ways.

Topic: Digital Marketing Channels | Paid Search | SEO

Merkle Q1 2017 Digital Marketing Report Released

Authored by: Andy Taylor, Mark Ballard |
Published on: Apr 25, 2017

Today we are pleased to announce the release of the Q1 2017 Merkle Digital Marketing Report for download. The report includes in-depth stats and analyses on paid search, SEO, display advertising, paid social, and more.

Baidu Adds New Spider with Rendering Job

Authored by: Hermes Ma |
Published on: Mar 28, 2017

A change in the way Baidu will crawl sites signals an elevated investment in user experience and safety on the web, bringing the platform more in line with other advanced search engines.

Topic: Technical

How Super Bowl Advertisers Can Maximize Visibility in Search Results

Authored by: Taylor Carmines, Dave Thomas |
Published on: Feb 02, 2017

When it comes to optimizing Super Bowl-related paid search and organic campaigns, we have several tips to keep in mind for each heading up to the big game.

Topic: Digital Marketing Channels | Paid Search | SEO

SEO for E-Commerce is the Ultimate Guide to Search in 2017

Authored by: Laura Scott |
Published on: Jan 27, 2017

We’re excited to announce the release of Merkle’s SEO for E-Commerce: The Fundamental Guide to Search in 2017 . This SEO playbook delivers the latest search strategies and essential priorities for marketers in the coming year.

Topic: Digital Marketing Channels | SEO | Retail

Merkle Q4 2016 Digital Marketing Report Released

Authored by: Andy Taylor, Mark Ballard |
Published on: Jan 24, 2017

We are excited today to release the Q4 2016 Merkle Digital Marketing Report for download. For more than five years this quarterly report has highlighted the biggest trends impacting advertisers and platforms across several digital marketing channels, including paid search, organic search, comparison shopping engines, display advertising, and paid social media advertising.