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Blog - Salesforce

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Enabling First-Party, Cookieless Identity with Merkury and Salesforce

Authored by: Adrian Trzaskus |
Published on: Jun 02, 2021
The integration of Salesforce’s Customer 360 Audiences (C360A) customer data platform (CDP) and Merkle’s Merkury identity resolution and data platform now provides brands the ability to offer privacy-safe, real-time customer experiences in a soon-to-be cookieless world.
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