Blog - Promotions & Customer Loyalty Solutions

The amount of rebate a brand gives back to consumers, is a key determinant of loyalty program participation. In fact, consumer research we have worked on at Merkle shows that the main reason consumers participate in loyalty programs is for discounts (39%) followed by free products (30%).

It is but natural that in any commercial transaction, every party strives to maximise own value. While loyalty programs create preference, they are unable to keep customers faithful, when it goes against this commercial interest. Then, you ask, what is the true purpose of a loyalty program?

Consumers are most comfortable with brands that utilize their purchase history to enhance loyalty experiences, such as receiving personalized offers based on their individual purchases. Consumers expect personalization from brands.

Merkle’s Loyalty Accelerator for AEP aims to help deliver the experiences customers are looking for with a standardized data schema focused on real-time awareness and a comprehensive view of the customer.

As consumer behaviors have shifted, expectations for loyalty programs remain the same. Learn about the main motivators for loyalty program participation from our 2021 Loyalty Barometer Report.

This year’s Loyalty Barometer Report showed steady trends in consumer thoughts on rewards and benefits. Dive into the four key insights surfaced from the data.

What are moments in customer loyalty and how do they spark emotion and help create momentum for organizations?

Consumer loyalty is evolving faster than ever. To keep up with the changing trends, discover what our latest barometer report reveals about rewards programs and promotions.