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Blog - Programmatic Media & Display

Latest Posts

Merkle Q3 2016 Digital Marketing Report Released

We are excited to announce the release of the Merkle Q3 2016 Digital Marketing Report for download. Highlighting trends and the changes impacting the digital marketing space across SEO, paid search, display advertising, paid social and comparison shopping.

Merkle Q2 2016 Digital Marketing Report Released

We are excited to announce the release of the Merkle Q2 2016 Digital Marketing Report for download. Highlighting trends and changes impacting the digital marketing space, the report provides data and commentary across SEO, paid search, display advertising, paid social and more.

In the Age of Dying CSEs, Feed Management is More Important Than Ever

Despite the decline of traditional comparison shopping engines, feed management has become even more important for advertisers with the growth of product ads and dynamic remarketing capabilities through Google, Bing Ads, and Yahoo. Much more than a set it and forget it optimization, proper feed management requires dedicated analyst oversight to take advantage of product-based ad formats.

Merkle's 3rd Annual Digital Bowl Report Released

We are excited to announce the release of the 3rd edition of the Merkle Digital Bowl Report for download. This report pits Super Bowl television advertisers against each other in judging which brands made the most of their investment through digital amplification in paid search, email, SEO, display advertising, and social media.

Merkle Digital Marketing Report: Q4 2015 Released

Today, we are pleased to announce the release of the Merkle Q4 2015 Digital Marketing Report. This report highlights trends and changes in the digital marketing space, providing data and commentary across paid search, SEO, display advertising, social media and more.