Blog - Performance Creative

In part two of their video series, Making Your Creative Campaigns More Accountable, Emma and Colin walk through five simple steps for creating a learning agenda for your performance creative campaign.

In this video, Emma and Colin break down how to find the right metrics that your organization should be tracking around your creative efforts.

How do advertisers ensure the most successful creative combinations are shown at each impression to gear up for their holiday strategy?

Antifragile organizations are set up as problem solvers, so major disruptions and crises are just a more intense version of what these organizations do on a daily basis.

This month, our Creative Strategist and Creative Director dynamic duo look at how companies can use personalized videos to drive greater engagement, sales, and retention.

What happens when a Creative Strategist and a Creative Director tackle Super Bowl advertising in today’s digital world?

What is Dynamic creative optimization (DCO) and how can it help advertisers optimize the performance of their creative in real-time?

What if marketers could leverage video’s engagement power through dynamic, individualization and delivered in real-time and at scale?