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Merkle Joins the Dentsu Aegis Network

Today, we announced that Merkle has accepted a majority investment from the Dentsu Aegis Network, replacing our previous investor, Technology Crossover Ventures (TCV). Part of Dentsu Inc., the Dentsu Aegis Network is made up of nine global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope, and Vizeum and supported by its specialist brands. Merkle will become the 10th member, and brings significant scale to the network as the second largest agency, following Carat.

As we considered a new investment partner, we sought a fit that would complement our vision, escalate our brand, and provide growth opportunities, while also valuing Merkle’s unique strengths and culture. Becoming a part of the Dentsu Aegis Network further strengthens our position and allows us to accelerate our goal of being a world-class performance marketing agency.

We selected Dentsu Aegis Network for its reputation and strong position as the leading global media group that specializes in media, digital, and creative communications services. Merkle fills the network’s need for a CRM agency specializing in global data and digital services, to round out its full breadth of agency capabilities.

Following the transaction, Merkle will continue to operate independently, and I will continue to serve as CEO, reporting into the Dentsu Aegis Network board of directors. I will also serve on the Dentsu Aegis Network’s Global Executive Committee. The Merkle Executive Committee, as well as the management team and staff remain in place, and we will continue to operate as Merkle, with no changes to how we work, how we go to market, or our brand.