Latest Posts
Merkle Q4 2019 Digital Marketing Report Released
The Q4 2019 edition of the Merkle Digital Marketing Report is now available for download, with insights on the most important digital trends taking shape right now.
Who Will Come Out on Top? A Digital Bowl Prediction
No Super Bowl advertising strategy is complete without a well planned and executed digital marketing campaign to back an advertiser’s television commercial. Here are some of the top advertisers we are expecting to shine with great performance this year.
How to Maximize Marketing Dollars with Facebook’s Audience Targeting
Facebook provides a variety of powerful targeting solutions to help advertisers reach both new and existing customers.
How to Recover Average Ad Position using Non-Linear Bayes and Weighted Ensembles
Learn more about the Ad Average Position metric, which is a statistic that describes how ads are ranked on a Search engine result page (SERP) against competitors in a given space.
Topic:
Data and Analytics
Then and Now: How People-based Marketing has Changed Marketing Forever
How has people-based marketing and PII changed marketing forever? Dive in to learn more.
Topic:
Digital Strategy
Digital Marketing Post-ITP: The Practitioners’ Guide
The industry is buzzing about “cookieless marketing” and the ways that it will change the way we think about digital marketing. Despite these major shifts, fear not - the fundamental marketing principles will stay the same: putting customers first, creating meaningful interactions, and driving brand loyalty.
Merkle Q3 2019 Digital Marketing Report Released
The latest edition of the Merkle Digital Marketing Report is now available for download, complete with insights on all of the most important digital trends taking shape in Q3 2019.
