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Blog - Media Strategy & Planning

Latest Posts

The Key Trends in Digital Marketing in Q1 2021

After an unusual holiday season, consumers kicked off 2021 with continued interest in e-commerce. The COVID-19 vaccine distribution accelerated, and two separate stimulus checks gave Americans a short-term influx in their disposable income. The prospect of traveling again became more promising as well.

COVID-19 and the Growth of Digital Experiences

The pandemic has accelerated the adoption of digital solutions, requiring marketers to test new formats, brands to learn and adapt to new ways of engaging with their communities, and consumers to embrace the digital age. Companies must continue evolving their digital experiences to meet customers' changing needs.

The Key Considerations for Media in Q1 2021 (Vlog)

2020 was a year full of surprises and quick reactions for organizations. But what are the key considerations that need to be in the back of media marketer’s minds as we continue into 2021?

Brands Turn to Digital in Super Bowl LV

Many longstanding Super Bowl advertisers opted out of National TV Buys this year, but digital remained an important investment.

We Closed 2020. Is Your Digital Strategy Ready For 2021?

Needless to say, 2020 was a year like no other. Some advertisers were feeling the effects of reduced brick-and-mortar activity, while others rode the wave of increased eCommerce adoption.