Andy Fisher | Published on: Sep 22, 2015
We’re going to make three bold predictions about the future of television. These aren’t going to be obvious — we’re going big. I interviewed Chris Wilson, President of National Television at Rentrak, to get his prognostications. Here's what Chris had to say.
Andy Fisher | Published on: Sep 15, 2015
As video on demand continues to grow, addressable TV and dynamic ad insertion is where we will see the two biggest growth areas in television. Learn more in the second part of our video interview series with Chris Wilson, President of National Television at Rentrak.
Andy Fisher | Published on: Jul 28, 2015
One thing is for sure: the TV network industry has seen drastic changes over the past several years. Viewers now watch content on multiple devices and platforms, ranging from network programming on cable TV to on-demand streaming on a tablet.
All signs indicate that 2015 upfronts will turn even softer than the previous year’s. The overall share of TV in budgets is decreasing as advertisers keep shifting that money toward online video, search, mobile, and display.
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