Blog - Media & Entertainment

As we look at the picture to the left, the one thing that becomes abundantly clear is that there has got to be some strong psychology around being a hard-core fan of a sports team.

We’re going to make three bold predictions about the future of television. These aren’t going to be obvious — we’re going big. I interviewed Chris Wilson, President of National Television at Rentrak, to get his prognostications. Here's what Chris had to say.

As video on demand continues to grow, addressable TV and dynamic ad insertion is where we will see the two biggest growth areas in television. Learn more in the second part of our video interview series with Chris Wilson, President of National Television at Rentrak.

This is the first part of a three-part video interview series. View the second part, Addressable TV, and the third part, Bold Predictions for the Future of Television, in our more recent posts.

One thing is for sure: the TV network industry has seen drastic changes over the past several years. Viewers now watch content on multiple devices and platforms, ranging from network programming on cable TV to on-demand streaming on a tablet.

On May 12, 2015, Verizon acquired AOL for $4.4 billion. But, what was the motivation behind this acquisition? And how will it impact today’s advertisers?

All signs indicate that 2015 upfronts will turn even softer than the previous year’s. The overall share of TV in budgets is decreasing as advertisers keep shifting that money toward online video, search, mobile, and display.