B2B - Page 2 | Merkle

Latest Posts

Google’s New Product Features and the Impact on B2B Search

Authored by: Anthony Tedesco |
Published on: Jun 17, 2019

Google recently announced multiple new product features and ad formats. Here are a few that stood out to us and what they mean for B2B advertisers.

Topic: Paid Search | Media

Why Modern B2B Marketers Must Connect Professional and Personal

Authored by: Matt Miller |
Published on: Jun 12, 2019

For B-to-B marketers, a frequent barrier to unlocking the value of data is the divide between B-to-B and B2C data dimensions.

Topic: Data and Analytics

Why “Integrate” Should be a B2B Marketer’s Battle Cry

Authored by: Eva Johnson |
Published on: Apr 02, 2019

For B2B marketers, integration is not only necessary, but can spell doom for a company when it’s absent.

Topic: B2B | Customer Strategy

Merkle Q2 2018 Digital Marketing Report Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Jul 19, 2018

Today we are pleased to announce the release of the Q2 2018 Digital Marketing Report for download. As always, the report includes key trends and analyses on the most important developments taking shape across Google, Facebook, Amazon, and more.

Merkle Q4 2017 Digital Marketing Report Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Jan 25, 2018

Today, we are pleased to announce the release of the Q4 2017 Merkle Digital Marketing Report for download.

Account-Based Marketing: All Hype or the Next Big Thing?

Authored by: Adam Mincham |
Published on: Dec 05, 2017

If you follow B-to-B marketing buzz, you’ve probably noticed that account-based marketing (ABM), a one-to-one engagement approach, is getting some serious attention.

Topic: B2B

How to Create and Measure Customer Value in the Digital Era

Authored by: Ajay Manglani |
Published on: Oct 09, 2017

Today's customers and their interactions with others are hyper-connected, so when measuring real customer value, marketing organizations need to start focusing on the digital and social potential of their customers.

Topic: Data and Analytics | B2B

Building an Intelligent Funnel

Authored by: Adam Mincham |
Published on: Aug 18, 2017

Shaping the success of a brand relies on a marketer’s ability to create an intelligent and fully-connected marketing funnel. A funnel moves like a swarm of birds — fluid, collective, and constantly moving to new opportunities.

Topic: B2B | High Tech