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Blog - Marketing Database & Data Management

Latest Posts

A CDP is Not a CRM Replacement

CDPs allow for the ingestion of large and small datasets to build a unified view of the customer. Bringing these datasets from different data sources is not always a turnkey solution.

Understanding the Enterprise Data Platform: Key Use Cases and Architecture

An Enterprise Data Platform (EDP) is a central data repository of an organization where all consumer, marketing, and intelligence data is unified. It serves as a foundation for operational and enhanced data functions, such as marketing, analytics, etc., across the enterprise.

Adobe Experience Manager to Cloud: Technical Implications for Migration

Adobe has moved to the cloud with its Enterprise CMS, Adobe Experience Manager. With content management systems in the cloud likely to become the standard in years to come, are you ready to make the switch? If so, why is now the time to do it?

Build Martech for Now, Scale as You Go

The “Built for now” approach requires the prioritization of use cases that deliver the most business value.

2021 Imperatives for the Health Marketer

The pandemic forced health organizations to scrutinize their business-as-usual engagement models and reevaluate their strategies for delivering the total customer experience.

How Can Rapid Audience Layer Help Retailers?

RAL Retail draws from Merkle’s deep roots in building modern marketing data management solutions for the retail vertical, with a speed to ROI that isn’t found in any other database solution.