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How Virtual Reality is Changing the Future of Immersive Marketing

Virtual reality has a number of possibilities when in the world of marketing and advertising. It is about delivering a completely immersive experience. And as marketers, isn't an immersive experience what we're all after?

Imagine for a moment you're a hotel brand. You can place someone inside of your luxurious hotel suite. A theme park could place someone at the top of a roller coaster. A car brand could place someone inside the driver's seat of one of their vehicles. The possibilities are truly endless.

There are a number of companies getting in on the virtual reality market. In hardware, there is Facebook with Oculus Rift, Samsung Gear VR, Vive, and even Google with their more affordable $15 option, Cardboard. Google isn't stopping at the hardware side, they're also exploring apps, such as Tilt Brush— a personal favorite of mine.

We have been hearing a lot about virtual reality lately. But what we haven't heard about, are the possibilities for VR when it comes to marketing and advertising. Previously, if we wanted to deliver an immersive experience, marketers were limited to physical locations, such as a retail store. But virtual reality is taking place on a mobile phone, on a PC, on a game console – all digital channels. Digital comes with a number of implied benefits for marketers. It means measurable, attributable, optimization — all important factors to a successful and efficient marketing strategy. But what gets me really excited about the possibilities for VR, is to one day experience a personalized virtual reality.