The news and concerns around Covid-19 have brought forth increased anxiety and uncertainty in many Americans. In times like this, it is inevitable that people will look for distractions and a way to escape the stress caused by the impacts of this public health crisis. It is both an opportunity and an obligation for all types of media companies and content creators to be as consumer-centric as possible for both long-term growth and health.
Many people have written that the Golden Age of Hollywood in the 1930s was partly due to people wanting an escape from The Great Depression. At that time, a ticket to the movies not only got you entrance to the film, but cartoons, a newsreel, and a B-feature. That was almost four hours of content for a nickel, which is a tremendous amount of value.
Read the full article on AW360 to find out what media and content owners can do.