Blog - Email Marketing & Digital Messaging

Learn how leveraging intelligent data-based lightboxes and triggered emails can help maximize your website and increase revenue.

This year, with COVID-19 impacting so many businesses and consumers, retailers with an online presence have a unique opportunity to connect with consumers to help fill a very real need for consumers. With these two holidays right around the corner, it’s time to tighten up your email strategy in advance of the holidays.

Merkle's Customer Engagement Report highlights the trends happening in the CRM world - from data and marketing technology to loyalty and customer experience. Check out some of the prominent trends from our latest Q1 2020 issue.

The 2019 Holiday season was monumental for the retail industry for a few noteworthy reasons. Here’s what went down.

As marketers, we have no shortage of data, but we might lack a strategy to leverage that data. As the holidays are quickly approaching, it is the perfect time to implement a test and learn strategy for your email campaigns.

Learn from key trends happening in the CRM world; from data and marketing technology to loyalty and customer experience from Merkle's Q3 2019 Customer Engagement Report.

Email continues to be a very strong digital medium for customer targeting, it is critical to have an engaging subject line to help drive open rates.

Email continues to be the most preferred source of marketing content for healthcare professionals in 2019. Many HCPs say they are generally ok with getting the promotional emails the industry is sending. Dive into the facts and how to craft messages that connect.