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Blog - Digital & User Experience

Latest Posts

Highlights from Merkle's 2016 Performance Marketing Executive Summit: Days 2 & 3

Merkle’s 2016 Performance Marketing Executive Summit is in the books, and the second half was filled with even more keynotes, panel discussions, breakouts, networking, and local attractions, all capped off by a world-class party at the historic Columns at One Commerce Square.

Can Tag Management Systems and A/B Testing Tools Play Nice?

A key feature of a TMS is that marketing tags can be loaded in parallel (asynchronously) with the web page. This reduces overall load times and the risk of a marketing tag slowing down or blocking a page from loading. However, your testing tool interacts with web pages in a fundamentally different way, which can cause problems for both your site experience and testing program.

Google Revolutionizes Advertising ... Again

Merkle has long been heralding the opportunity of addressable media to our clients and prospects. The Rise of the Platform Marketer, our book released this summer, focused on the tools and capabilities needed to capitalize on this rapidly emerging opportunity.