Blog - Digital Experience Analytics

It’s fair to say that CRM is all about delivering the ”best” experiences possible to any given customer at any given moment. To do this, CRM strategists must see the customer experience through three different, (yet connected) sets of eyes.

Merkle recently welcomed Lisa White as our new capability lead of Digital Experience. Learn more about her and what she is focused on this year.

With Adobe Experience Platform (AEP), companies can make disparate data sets work together and be understood. Here we will explore a few applications that will facilitate this.

Adobe Analytics gives marketers the ability to tie data to content and content to data. Learn how to avoid some commons AEM errors and improve data collection.

Creating a dashboard that addresses its intended questions is ideal but to do so you need to take a step back and look at it through the eyes of the end user. Here are 7 tips to help you get started.

How can dashboards actions present data to help answer key business questions? Learn more these action types here.

Getting reporting right will save an organization time and effort in extra analysis and trying to piece different stories together. Learn how to present reporting efficiently.

How do you communicate from the central decision hub to each of your various channels, many of which have different interfaces and different needs? It sounds like a tricky problem, but the answer could be quite simple: Use containers.