Merkle is proud to announce that Forrester has recently recognized Dentsu as a leader in the first-ever The Forrester Wave™: Adobe Implementation Services, Q2 2020.
We are extremely proud and excited of this ranking and what it means for Merkle, one of the key dentsu brands responsible for expanding and implementing the Adobe partnership. We believe this acknowledgement is a strong validation of our focus on Adobe, and the work of our 600+ Adobe Experience Cloud technologists and 250+ Adobe specialists/certified staff. Merkle’s ability to turn its deep data and technology expertise into connected experiences that enrich the customer relationship is core to supporting its Adobe implementations. Not only does Merkle’s deep data and technology expertise power Dentsu’s Adobe relationships, but it also garnered a recent award win as Adobe 2020 Delivery Quality Enterprise Solution Partner of the Year Award, Digital Experience, Americas.
In the report, Forrester noted that Dentsu is strong in customer experience, design, and analytics, much of which is powered by Merkle. The report also states: “Dentsu is a good fit for firms using Adobe products for data-driven marketing and experience transformation globally...” Given this acknowledgement, we think Forrester clearly understands our ability to bring together Adobe’s digital experience capabilities with some of our unique differentiators in the fields of data, CRM, identity, and loyalty.
Dentsu has developed expertise in marrying experiential and transactional capabilities by integrating products such as Adobe Experience Manager, Adobe Digital Asset Manager, Adobe Target, Marketo, Magento Commerce Engine, and Adobe Creative Cloud in digital transformation initiatives for clients with the help of brands like ourselves and Isobar. Combined with a data-driven marketing approach, these capabilities are helping brands matter to their customers by delivering the Total Customer Experience.
To download the full report (available to subscribers or for purchase), visit the Forrester website.
Merkle implements, integrates, and maximizes your Adobe investment with the rest of your tech stack. Want to learn more about getting the full value of Adobe with our people-based solutions? Talk with one of our experts here.