Blog - Data Visualization & Business Intelligence

While data from site analytics, digital media, search, CRM, third party, etc. is readily available and able to be integrated, the fundamental question of how you put the data to work becomes the million-dollar question.

As a data visualization expert, you are expected to go above and beyond your job description to source and massage the data, even though loading and massaging data really isn’t in your job description. Here's how to make those tasks easier.

As marketers use data visualization to see and interact with their data more effectively, it’s most important that the information is simple enough to be understood.

Due to the complex nature of how customers purchase products in today’s digital world (in-store, real-time price comparisons, buying online), customer journey analyses are more complex than traditional marketing analyses. To evaluate a customer journey, it’s important to choose visualization techniques that can showcase customer behavior and track movement over time.

The actual customer, at times, gets lost in all this data. More and more brands are realizing this and moving back to a customer-centric approach.