Blog - All Customer Relationship Management

Executing a unified customer experience strategy requires having the right marketing technology tools to create a single customer view, analyze disparate streams of data, and most importantly, automate decisioning.

For a consumer that faithfully engages with a brand over time, there are few things more frustrating than having inconsistent experiences. In this age of personalization, recommendation engines, retargeting, and “just for me” marketing, consumers have high expectations for their brand interactions.

Every single marketing message has strategy behind it. Whether or not that strategy is strategic or not is ultimately up to the marketer.

Over a four-part blog post series, I’ll explore each of these best practices to help pharma marketers revolutionize their current strategies to achieve marketing excellence. This first post focuses on the traditional approach to email, as many pharma marketers would like to move away from traditional email development.

In our rapidly evolving digital marketing ecosystem, email has remained a staple among marketers. It is widely used as an effective non-personal channel for both consumers and HCPs. But if you're wondering if you're sending too much, you're not alone.

Here are four keys to maximizing your role as a valued digital messaging partner.

It is critical to move away from an ad hoc approach incorporating email into your campaign strategy, and to take a more analytic approach to the frequency, content, cadence, and targeting of your overall email communication.

There are multiple ways to acquire email IDs but the ‘pop-up window on the landing page’ has proven more effective for acquiring new email IDs. Going that route requires sensitivity given users' negative associations with pop-ups.