Blog - All Customer Relationship Management

Here are six suggestions that can effectively help marketers optimize promotional strategies through the research, planning, and communication stages.

While you’re thinking outside the box and finalizing your holiday email campaigns, here are five items to revisit your standard preparation for this season.

What concepts fuel the modern platform? Learn more from Merkle's Q3 2020 Customer Engagement Report.

A successful holiday campaign is one acknowledging that we must tackle this year differently. Marketers should approach holiday planning with flexibility to allow real time shifts between holiday moments, aligning to your ever-evolving customer needs.

It’s never too early for retail marketers to start planning for a successful holiday season. Holiday planning has always been a time for retail brands to innovate and evaluate their programs, even before COVID-19.

How can fitness brands evolve to stay engaged with consumers to fuel long-term growth as they rebound from COVID-19?

Find out how agile marketing and recent privacy regulations (CCPA) are having a positive impact on customer engagement, featuring data from our Q2 2020 Customer Engagement Report.

Next best action (NBA) marketing is a proven marketing technology that fulfills the requirements of delivering omni-channel, relevant, contextual, and consistent messages. The first step in building out a suite of NBAs for your organization is defining a set of propositions.