Audience Management

Latest Posts

Audience Insights and Strategy for Nonprofits in the New Normal

Authored by: Sudeshna Sen |
Published on: Aug 18, 2020

To capitalize and succeed in the changing landscape, nonprofit marketers and fundraisers need to think more holistically and locally which starts with asking: What are the evolving market forces (felt at the local level)?

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Audience Management: How to Prepare for the Uncertain “Cookieless” World

Authored by: Katie Li |
Published on: Apr 24, 2020

Marketers are challenged professionally, by our organizations and our customers, for the seemingly distant, but forthcoming “cookieless” world. Here's what you need to know.

Topic: Data and Analytics | Marketing Technology

Mastering your Audience: Where to Start?

Authored by: Anne Dalton |
Published on: Apr 17, 2020

Audience Mastery can best be described as the ability to identify your audience, understand their needs and beliefs toward your brand, and the ability to consistently deliver (and measure) the right experience at the right moment. But where do you start?

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How to Maximize Marketing Dollars with Facebook’s Audience Targeting

Authored by: Ilon Weeldreyer |
Published on: Jan 16, 2020

Facebook provides a variety of powerful targeting solutions to help advertisers reach both new and existing customers.

Topic: Media | Social

Merkle Q3 2018 Digital Marketing Report Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Oct 23, 2018

The Q3 2018 Digital Marketing Report is available for download and once again features in-depth analyses across the most important digital marketing channels and platforms today.

Driving Better Performance Through SEM & Display Collaborations

Authored by: Ciera Ulan, Nicole Carothers |
Published on: Sep 13, 2018

How can paid search and display advertising management teams work together to drive better performance? This post highlights several specific tactics.

Topic: Digital Marketing Channels | Paid Search | Media

Merkle Q1 2018 Digital Marketing Report Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Apr 19, 2018

We are excited to announce that the Q1 2018 Merkle Digital Marketing Report is now available for download.

How Using a DMP Helps Website Personalization

Authored by: Barry Latimer |
Published on: Feb 14, 2018

Targeting and personalization are key components of online marketing. By tailoring your marketing messages for the individual visitors to your website, instead of making them overly-generalized for a broad audience, you can increase the chances that they will become a customer and a repeat customer.

Topic: Marketing Technology | Data and Analytics | Personalization