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4 Ideas to Optimize for Voice Search

Hi, Alexis Sanders here with four tips for optimizing your voice search.

Voice search has been gaining a lot of popularity over the years. Even Google’s CEO during his Google I/O speech mentioned that voice search was driving 20 percent of all mobile and android searches. A survey by MindMeld mentioned roughly 60 percent of users had said that they’d been using it.

And finally voice search was even brought up on Google Webmaster Tools Office Hours when they discussed adding voice search as something they would potentially consider for google search console.

SEOs have focused on optimizing for textual searches and voice searches are a little bit different. They tend to be a little bit longer and they tend to be a little bit more question focused a little bit more natural language. For instance, most people wouldn’t say ,”Alexa, Bill Gates.” Instead they say something a little bit more like, “Alexa, who is Bill Gates? Where was he born? Who is his wife? What does he do for a living?”

So let’s get into the tips of four things that you can do to optimize your site for voice search.

1. Answer users’ questions.

You want to be the resource that answers things that are even tangentially related to your product. Now you want to make sure you don’t interfere with your product acquisition pages, however you want to create content that interests users and makes you the go to guy for search engines like Google.

2. Create sentences that are noun focused and that have a very clear structure.

Subject, predicate, object. That will make it easier for search engines to parse, as well as users to read.

3. You want to make sure you structure your data.

Schema.org was introduced by Google, Bing, and Yahoo in 2011. It’s a way of taking that messy data world and organizing it and consolidating it to make content more understandable and graspable for search engines.

4. Internal linking. 

Identify thematic linking opportunities throughout your content, thereby generating easier navigation for the bots, as well as users as they go throughout your content.

That has been four tips on optimizing your voice search.