Leading Global Nonprofit Housing Organization Achieves Record-Breaking Digital Fundraising Results
Planning, audience testing, and a little ingenuity built millions in digital revenue.
Our client is a seasoned leader in building homes and communities for those in need around the world. However, this housing organization needed expert help to increase its online fundraising and was looking to retain existing donors while drawing in new ones and growing its digital audience overall.
To help our client reach its goals, Merkle worked to build an overarching, year-round digital fundraising program utilizing website, email, SEM, and social advertising.
Our team’s strong project management and experience in the nonprofit sector leveraged the client’s email platform flawlessly to deliver more than seventy fundraising, stewardship, and engagement emails over the course of a year.
We provided on-demand, accessible budget and performance dashboards to ensure transparency in program and accuracy in results. Our partnership meetings with the client ensured projects stayed on course and progress was on track toward the key product indicators (KPIs) defined in the roadmap. As partners, we built a highly stable, effective, growth-oriented digital fundraising program and achieved above-average, year-over-year program growth.
Year-over-year digital revenue growth
First-time digital revenue
Five-year revenue growth of digital program
Keys to success
- Deep, nonprofit expertise across strategy, account management, technical development, and creative.
- Tightly managed planning, audience testing, and inventive lead-generating incentives to drive revenue and donor growth.