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Future-Proof Your CX Organization

Original Presentation Date

Feb 28, 2023

Key Takeaways

In this webinar, we’ll explore:

  • Why CX needs to be guided by data signals collected throughout a customer’s journey.
  • Why each piece of technology in your CX tech stack requires the support of human input and skills.
  • Why the people who build and sell your CX vision have technical and marketing brilliance you can rely on.
  • The importance of sharing your data in a central, cloud-based environment. 
  • How practicing ethical AI now can set your brand up for the future.

Detailed Overview

How do you set your organization up for the future? Join Merkle and guest speaker Brandon Purcell from Forrester to discuss why your CX investments must align to a clearly articulated vision for customer experience. 

Part 1 of the 3-part webinar series: Register for the webinar here!

Presenters

Courtney Trudeau

Vice President, Technology Strategy, Merkle

Sunil Rao

Head of Analytics, Americas, Merkle

Brandon Purcell

VP, Principal Analyst, Forrester