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2022 Customer Imperatives: Deliver Commerce Experiences to Drive Next-Generation Loyalty

Original Presentation Date

Apr 21, 2022

Key Takeaways

In this webinar, we’ll discuss:

  • Drivers of long-term loyalty
  • Why every brand needs to act like it’s DTC
  • Consumer preference for familiar, comfortable experiences
  • How to design loyalty that creates emotional connections

Detailed Overview

When all the world’s a store, open 24/7, how do brands capture consumers and build long-term loyalty? They tell stories that resonate on both a practical and an emotional level, thinking beyond – and thinking bigger than – the moment of transaction.

To succeed in loyalty for the next decade, marketers need to build a meaningful one-to-one relationship with each individual that entices both the head and the heart. By leveraging data-driven insights, brands can meet consumers where they are with responsive, intuitive experiences that evolve with the relationship.

This is Part 3 of a three-part series.

Presenters

Jen Gray

SVP, Marketing & Creative Services

Chris Hogue

Head of Strategy and Product, CX & Commerce, Merkle

James Riess

SVP, Strategy and Insights, Merkle