Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency and part of Dentsu Aegis Network, announced the appointment of Min Lu to Vice President, Network Development for Merkle Asia Pacific, effective immediately.
Based in Singapore, Lu will play an integral role in establishing Merkle’s global branding and business expansion in the region. In her new role, Lu will be responsible for accelerating business growth by adding new capabilities, strengthening its market presence, and driving acquisition integration and synergies across Dentsu Aegis Network in Asia Pacific.
“I’m excited to join the Merkle team and look forward to building a cohesive and strong presence for the Merkle brand in Asia Pacific,” said Lu. “We have a unique opportunity to tap into significant digital marketing growth potential, leveraging our global expertise in people-based marketing and our data-driven, tech-savvy teams on the ground.”
Lu has extensive experience in strategy formulation, new market entry, as well as mergers and acquisitions in the media and technology sector with leading global multinational companies. Prior to joining Merkle, Lu served 12 years at Thomson Reuters in various strategy and corporate development roles in Asia Pacific, most recently as Vice President of strategy and market development in China.
Lu will report to Zhengda "Z" Shen, President, Merkle Asia Pacific, and Simon Jones, CFO of Dentsu Aegis Network Asia Pacific.
Zhengda “Z” Shen, President, Merkle Asia Pacific, said: “Min’s rich experience in corporate strategy and market development will accelerate Merkle’s growth in Asia Pacific and the expansion of our global footprint through acquisition and integration. I’m very excited about the market opportunities in the region, and I look forward to having Min join our leadership team to continue the strong growth momentum.”
The appointment continues Dentsu Aegis Network’s investment in Merkle Asia Pacific, with offices now operating in four countries: Australia, China, Singapore, and India.
For further information contact:
Pei Xuan Lim
Regional Communications Associate Director,APAC
T: +65 6911 9321
Notes to Editors:
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists. www.dentsuaegisnetwork.com
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With more than 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in EMEA and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, please visit www.merkle.com.