Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced that it is a Snapchat Audience Match API Partner. Through the audience match API, Snapchat will enable advertisers to take customer relationship marketing (CRM) level data – email and mobile ID – and anonymously match that data with Snapchat’s trove of consumer data to reach more consumers more accurately and at scale.
Through M1, Dentsu Aegis Network’s people-based marketing platform, brands can improve their engagement with customers to access a true target market while optimizing spend. The combined solution enables audiences to be targeted on a person level, with more relevant ads across mobile devices. This presents a new channel for reaching the 150+ million daily active Snapchatters; more than 60 million of them in the US and Canada.
“We are excited to partner with Snapchat, one of the fastest growing, people-based marketing platforms, for its audience match program,” said John Lee, chief product and data officer at Merkle. “This powerful tool will be a game-changer in the marketplace as well as an exciting development for our clients.”