Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Adam Lavelle to chief growth officer, Digital Marketing. In this role, Lavelle will be responsible for the continued expansion of Merkle’s flourishing digital services, helping clients grow their businesses and maximize their digital investments.

“Merkle’s footprint in the digital space has grown significantly over the last several years and the company is clearly a leader in helping businesses plan and execute against their digital marketing objectives. The company has an enviable client roster, unique capabilities, and work that simply speaks for itself,” said Lavelle. “As brands’ digital expectations continue to grow, Merkle’s data heritage, technological know-how, and fierce commitment to performance all add up to significant return on investment for clients. I am eager to help those brands grow their businesses while expanding Merkle’s digital footprint in the market.”

Lavelle has more than 20 years of experience in the digital marketing space. He most recently served as the chief strategy officer for iCrossing, where he was responsible for both the creation of comprehensive digital marketing programs for Fortune 500 clients and the management of corporate strategy. During his tenure there, Lavelle also launched, and served as the CEO of Core Audience, Hearst Corporation’s audience platform, leveraging Hearst’s first-party data to provide brands with direct access to Hearst’s audiences.

“Adam’s extensive history in the digital space will provide a huge boost to our digital presence and, more importantly, benefit our clients through his knowledge and guidance,” said Craig Dempster, EVP and Digital Marketing Leader for Merkle. “Merkle’s digital services team is comprised of more than 800 professionals delivering exceptional results across a full range of digital programs, including programmatic media, search, social and mobile, and email. With Adam joining as the chief growth officer, Merkle is poised for significant growth in 2015 and beyond.”