Can buying a kitchen be as enjoyable as living in it?
Using data to understand customers’ needs and dreams, Merkle is helping Kvik to focus on customer experience.
How do you transform a successful product focus into an even more successful customer experience approach? And how do you scale this customer centric approach to fit the audiences across 13 different markets?
These were the two major challenges facing Kvik – a leading manufacturer of affordable Danish design kitchens, bathrooms, and wardrobe furniture.
Since 2020, Merkle has helped Kvik create a digital presence guided by an overall digital vision that buying a kitchen should be as fun and enjoyable as living in it.
Based on research of the journeys for both customers and franchisees, Merkle built a new website to provide continued valuable guidance and joyful experiences to the customers exploring Kvik's products and services.
The new website makes it easy for customers to start shaping their dreams of a new kitchen, bathroom or wardrobe online. And by merging the customer’s digital interactions with the local, physical store for continued in-person dialogue, the transition from online to offline is timely and frictionless.
The work includes SEO, CRO, tracking, UX, design, frontend, and CMS development in a dual-track agile setup.