How Nisnass Utilized Feed Management To Improve Shopping Performance
How Nisnass Utilized Feed Management To Improve Shopping Performance
- 4 Feeds in English & Arabic across UAC & KSA
- 530+ Brands
- 105k+ Current product count across all feeds
- 896k+ Initial errors across all feeds
Challenge
- Inconsistencies across each region’s feed, as well as across English & Arabic feeds
- Inaccurate categorizations linked to website
- Large fluctuations in cost-in revenue (CIR)
Approach
- Merging same-language feeds and optimizing as a whole to achieve consistency in markets.
- Recategorizing products based on titles, gender, and age group.
Results
-83%
Overall reduction in feed errors
351
Reclassified product categories
-18%
Overall reduction in smart shopping CIR for Arabic & English