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How Nisnass Utilized Feed Management To Improve Shopping Performance

4 Feeds in English & Arabic across UAC & KSA
530+ Brands
105k+ Current product count across all feeds
896k+ Initial errors across all feeds

Challenge

Inconsistencies across each region’s feed, as well as across English & Arabic feeds
Inaccurate categorizations linked to website
Large fluctuations in cost-in revenue (CIR)

Approach

Merging same-language feeds and optimizing as a whole to achieve consistency in markets.
Recategorizing products based on titles, gender, and age group.