We'd like to use cookies on your device. You can accept our recommended cookies or customize your settings for better functionality.
We'd like to use cookies on your device. You can accept our recommended cookies or customize your settings for better functionality.
×

SBI General goes beyond lead tracking with Micro Funnel Conversions in GA4

Objective

SBI General Insurance needed detailed insights into every step of their digital user journey.

Merkle Sokrati's advanced analytics capabilities helped optimize the micro-funnel to reduce leakage in the multi-step journey.

Strategy

We implemented Micro-level funnel tracking to track user behaviour at every step of the buying journey.

Website visitors were segmented based on micro triggers that signalled their macro purchase intent.

A Micro Funnelling model (using raw data and BigQuery) helped quantify the intent for each lead. The CRM data was further enriched with demographic insights from GA4 to create better customer segments.

This stitched data allowed us to create remarketing audiences based on not just their website interactions but also their sales lifecycle status.

Execution

We helped SBIGI successfully upgrade to GA4 within 30 days.

By implementing Micro level funnel tracking, the customer journey was decoded to identify the drop-off points in the form-filling process. It also allowed us to remarket the high-intent customers with the right products and decrease drop-offs.

Micro Funneling helped us to prioritize high potential leads first based on their propensity to convert.

Greater visibility on post-lead capture metrics of each audience demographic enabled precise media targeting resulting in lead cost and quality efficiencies.

Client Testimonial

 

“The whole project implementation has helped SBIGI in identifying the right platform for promotions along with greater visibility on leads in terms of customer demographics and is helping us build better UX, resulting in cost optimization and increasing efficiency of reports.”

Dhwani Chandel

Online Sales Manager, SBI General Insurance

Results

98%

Accuracy in customer identification for re-marketing

40+

Hours saved per month on customers journey tracking and reporting

100%

Successful upgradation from UA to GA4 within 30 days

Discover how we did it. Contact us today.

Contact Us