2X increment in Organic Traffic for Vashi Electricals with B2B SEO Optimization Strategy
Vashi Electricals, already had an extremely strong offline presence. Where most of their business came from offline sources, they wanted to boost their online presence and visibility. Our goal was to optimize their eCommerce website to make it SEO friendly and strengthen their digital footprint, with a focus on increasing the organic traffic on their website.
- Landing Page and Blog Content Optimizations
- UI/UX Suggestions
- Technical Implementations
- Taxonomy & Navigation Optimization
- Footer Optimization
- AI based Chatbot Implementation Suggestions
- Address the issue of thin content on the website strengthened the landing page and blog section content based on an in-depth study and analysis of the competitors and the industry, considering parameters like content gap, keywords, meta tags, etc.
- Delivered UX/UI implementation suggestions about the page layout design, CTAs and more for the website, with a focus of increasing and improving the user engagement.
- Suggested technical implementations including redirections, URL structures, taxonomy, sitemap, robots, internal linking structure, etc.
- Proposed an initiative to implement an AI based chatbot on the website to better the user experience and engagement.