2X increment in Organic Traffic for Vashi Electricals with B2B SEO Optimization Strategy

Challenge

Vashi Electricals, already had an extremely strong offline presence. Where most of their business came from offline sources, they wanted to boost their online presence and visibility. Our goal was to optimize their eCommerce website to make it SEO friendly and strengthen their digital footprint, with a focus on increasing the organic traffic on their website.

Approach

SEO STRATEGY

Landing Page and Blog Content Optimizations
UI/UX Suggestions
Technical Implementations
Taxonomy & Navigation Optimization
Footer Optimization
AI based Chatbot Implementation Suggestions

EXECUTION

Address the issue of thin content on the website strengthened the landing page and blog section content based on an in-depth study and analysis of the competitors and the industry, considering parameters like content gap, keywords, meta tags, etc.
Delivered UX/UI implementation suggestions about the page layout design, CTAs and more for the website, with a focus of increasing and improving the user engagement.
Suggested technical implementations including redirections, URL structures, taxonomy, sitemap, robots, internal linking structure, etc.
Proposed an initiative to implement an AI based chatbot on the website to better the user experience and engagement.

“The venture with Merkle Sokrati has significantly put us in a position ascendency. Not only our e-commerce portal traffic has reasonably enhanced by 42%, but also their recommendations for our UI and AI Chatbot has helped us to be at par with the current industry trends. The strategic use of relevant and commended keywords plays a key role in getting organic traffic on to our e-com website. Not to forget, exceptional and timely reporting process, SOP's and communications makes the project management hassle-free and a wonderful professionalism experience.”