- Merkle is much more than just responsible for the technical implementation: Merkle is a reliable partner who we trust and who has accompanied us for more than 10 years now.
For the last ten years we have supported Migros in implementing its digital projects and during that time we were able to enhance our range of service towards full service projects. By now we have created innovative ideas ranging from the concept to the technical and creative implementation together with Migros – from one source and as a part of the Migros project family. Among those successful projects are the health platform iMpuls and the related iMpuls Coach, the family platform Famigros, the annual report, the educational portal club school as well as the Migros login and the central product information system.
Retail & Consumer Goods
Sitecore, SAP Commerce
Positioning as a health provider
One of Migros’ goals is to position itself as a health provider on the Swiss market. Thus, Migros’ complete offerings concerning exercise, relaxation, nutrition, and medicine are cross-linked on the health platform iMpuls.
Impulses for a healthier life
Motivating topics which offer users daily impulses for a healthier life are the heart of the new website. From practical tips and tricks to a variety of services – iMpuls provides nearly unlimited possibilities.
Personal fitness coach on the smartphone
Migros also helps its customers to live a healthier life with the mobile app iMpuls Coach. Here users receive programs including healthy recipes, workouts and tips tailored to their specific needs – all free of charge. Due to a modern frontend technology the app is accessible on all devices and multiple sources and systems can be seamlessly integrated. Activating people and combining the four topics exercise, relaxation, nutrition, and medicine creates distinction, increases the reputation and in the medium-term opens up new customer groups and sources of income.
The holistic relaunch of Famigros helped us to strengthen Migros’ image as a family friendly company. Famigros acts as a personal advisor for expectant parents and families and offers practical tips and inspiring ideas covering topics such as pregnancy and family life and encourages customers to buy suitable products. Besides the fresh and emotional design and the technical implementation the website was also optimized with regards to added value, usability and filtering options. The result is a platform which is easy to use and which is tailored specifically to the needs of young parents.
Full service solutions for Migros’ annual reports
For the fifth time we have implemented Migros' digital annual report. We have supported Migros with regards to the concept, content, design and the technical implementation of the reports which are only available online.
Complex issues presented in an easy and interactive way
Thanks to interactive elements, filtering functionalities and attractive topic pages the annual reports come to life. The varied content and complex figures and data are presented in an attractive and comprehensible way. Thus we enable all different interest groups to easily access the comprehensive information.
With the educational institution “Club school” Migros customers can pursue their interests in six versatile clubs covering the fields of culture, sports and social issues. By implementing the relaunch on the basis of Sitecore we technically set up the old website from scratch, ensure the system’s stability and realized a simple content management. Thus a digital meeting point for club school members developed, with which Migros supplies versatile and high standard educational offers to the Swiss people.
The goal of Migros Login is to give all customers a consistent access to the Migros online world. Thus we developed a technical custom solution which allows all Migros customers to gain access to all Migros online platforms via one single login. This allows customers to plan purchases and simultaneously access their personal Cumulus account (Migros’ bonus program). Consequently, the large user database personalizes all services of Migros and strengthens the online business with this unification.
In 2008, Migros wanted to unify over one million product information in a new product information system (PIM). The best solution for this was SAP Commerce. On the one hand we helped to make the complex and redundant clearance of goods more efficient, and on the other hand we enabled a consistent communication beyond all marketing and sales channels. With the new PIM and the centralization of all product information on one platform we were able to demonstrate the potential of digitizing data collection and we supported Migros in investing in the future. Since the start of the project we have continuously developed the PIM.