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Today’s CRM isn’t a channel or a tool. It’s a total approach to building value-driven, enduring customer relationships. How do you deliver? Connected data, technology, and teams.
In this ebook, we’ll help you adopt modern CRM to create long-term loyalty and sustainable growth. You’ll learn why modern CRM is imperative, its core principles, and foundational steps for getting started.
Kick start your revenue revolution with modern CRM.
Download your copy now
Inside, you'll learn how to
- Grow relationships strategically. Companies have many addressable ways to reach customers, and tons of data to inform their interactions. Modern CRM provides a framework for using data and touchpoints to create better outcomes for the business and customer.
- Create a virtuous cycle. Modern CRM creates a self-reinforcing loop. Better messaging and targeting inspire more engagement and data sharing from customers, which improves messaging and targeting, and so on.
- Connect owned and paid channels. Modern CRM requires a holistic understanding of how customers engage with a company. Connecting owned and paid channels – with identity at the center – offers a complete picture that helps brands provide value across the customer journey.
- Build the right foundation. For modern CRM to work, companies need systems that communicate, teams that work together, and data that's connected. They also need KPIs that measure relationships, not clicks. Prepare for what’s next in customer engagement, such as adaptive experiences, AI agents, and more.