Merkle is a global, data-driven performance marketing agency delivering personalized customer experiences across platforms and devices. We have over 30 years of experience partnering with Fortune 1000 companies and leading nonprofits to maximize customer value. We have expertise in data, technology, and analytics, which powers our people-based marketing strategies. We have strengths across performance media, customer experience, CRM, loyalty, and enterprise marketing technology that improve measurable results and competitive advantage. We have a team of 9,600+ employees across 50+ offices worldwide, headquartered in Columbia, Maryland. Since 2016, we have been part of dentsu. Learn more at www.merkleinc.com.

Job Description:

As the Senior Manager, Loyalty Experience, you will report to the Director of Loyalty and Promotions Strategy, supporting existing customer experience and loyalty programs while helping design next-generation campaigns that build enduring relationships with valued consumers. You will define strategic direction and program design for leading global brands by combining marketing expertise and business analysis. Collaborating with strategy colleagues, you will deliver consulting engagements across a dynamic client portfolio. You will join a creative, fast-growing team that blends the carefulness of a consulting firm with the flair of a marketing agency, helping promote impactful work and guide our continued growth and market leadership.

Responsibilities:

• You will define strategies that promote engagement across the customer lifecycle and foster lasting emotional connections with the brand.
• You will support consulting engagements through discovery, strategy and delivery—leading workshops, conducting research, analyzing data, and documenting requirements.
• You will oversee loyalty and customer experience programs, assess performance, and recommend enhancements.
• You will apply and expand your expertise in loyalty, engagement, customer strategy, and CRM to deliver client value.
• You will maintain a knowledge base of insights, and latest technologies in loyalty and customer experience.
• You will conduct industry research and develop resource materials for internal and client use.
• You will design surveys, analyze results, and present findings to clients.
• You will monitor social media for brand mentions, sentiment, volume patterns, and trending topics.

Qualifications:

• 3 or more years of experience with a focus of developing strategic customer experience programs

• Experience with a interest in a combination of the following disciplines: loyalty marketing, retention strategy, customer experience management, customer engagement, customer strategy, marketing analytics, data strategy, and CRM

• Experience with cross-channel integrated marketing campaigns

• Translate client needs and expectations into, strategic solutions

• Diligent, disciplined, and accountable - comfortable in performing at a high-level

• Willingness to work with clients in regulated industries including tobacco

• Experience with social aggregation tools (i.e., Brandwatch) and survey development tools (i.e., Survey Monkey)

The annual salary range for this position is $78,000 - $126,500 annually. Placement within the salary range is based on a variety of factors, including relevant experience, and other factors permitted by law.

Benefits available with this position include:

· Medical, vision, and dental insurance,

· Life insurance,

· Short-term and long-term disability insurance,

· 401k,

· Flexible paid time off,

· At least 15 paid holidays per year,

· Paid sick and safe leave, and

· Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including providing time off according to the Colorado Healthy Families and Workplaces Act, following its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

#LI-BB1

#LI-Remote

This is a remote position.