Human Loyalty®

We believe that a loyal consumer is a brand’s greatest asset. Our vision recognizes that loyalty must be earned, first through a great product or service, and then through emotional bonding and personalized experiences. We have aligned our solutions to deliver digital moments of value at every stage of the loyalty spectrum, creating enriched experiences for the consumer while driving economic value for the brand. Our solutions typically result in lower cost of acquisition, foster more active members, increased advocacy and sustained sales velocity.

Do/get experiences to capture and convert consumers in the moment.

We are a full-service provider and global expert. For nearly a decade, we've administered more promotions than any other company in the U.S. From the strategy to the immersive campaign creation to managing the winner experience, we provide a white-glove experience to our brand partners and their consumers. Channels and solutions vary, from localized trade executions to global campaigns. Here are a few favorites to engage across the consumer journey:

• Chance to win games
• Hashtag, Photo, Video & Essay Contests
• Text-to-win campaigns
• Purchase validation programs
• Collect & Win
• Advergames
• Webservice APIs
• High-volume platform 

Invite consumers to spend time with your brand in exchange for ongoing rewards.

A digital content hub offers a variety of customized and branded games and engaging activities that keep consumers coming back. Think of it as the marriage between short-term promotions and long-term loyalty programs. Understand purchase behaviors by including receipt or code validation components. Engagement hubs see 60% more time spent on average over a basic sweepstakes.

• Sweepstakes & games
• Quizzes, surveys, polls, & trivia
• Purchase validation programs
• Collect & Win or Streak Couponing® programs
• Product reviews programs

Loyalty is earned after a collection of positive moments with your brand.

Human Loyalty® is built on our native technology, rooted in business strategy, and proven to create major business impact - exciting consumers across the globe.

Build lasting relationships with flexible technology, layers of engagement, and key insights. Get hands on with our SaaS offering, LoyaltyPlus™, or allow us to customize a program that meets your unique business and consumer experience.

• Custom enterprise programs
• Digital rebates
• Surprise & delight
• Advocacy programs
• Traditional points-based programs
• Gamification and promotion overlays
• B2B and B2E loyalty
• Global SaaS platform
• Unique code generation
• Catalog management

Together we are the new industry standard for consumer engagement.

Since joining the Merkle family in 2018, we are now able to bring our clients the cross-disciplinary expertise of Merkle's people-based marketing together with our well-established consumer engagement leadership in Promotions and Loyalty.

We bring together all of the ways to identify, activate, engage and retain consumers coupled with the ability to support more addressable media and CRM to manage relationships over time, and enterprise technology solutions to join your adtech and martech.

We deliver a defined strategy that spans the customer life cycle, focused on growth and satisfaction.