CAPABILITY

Analytics & Insights

Success in meeting customer expectations hinges on the ability to deliver connected experiences at the lighting-fast speed of the market. To achieve this, brands need a new approach to analytics.

Make your customer data work in real time as the thread that weaves connected experiences.

With a full array of flexible, scalable solutions, we empower your brand to harness technology and innovation and drive more value from investments . Backed by decades of experience partnering with leading global brands, we help our clients gain better insights that inform and enhance CX efforts. 

  • 4,500+

    analysts and data scientists

  • 20B+

    eCommerce sales driven annually with digital shelf and commerce intelligence services

  • 150,000+

    media campaigns optimized annually with data-driven analytics and insights

  • 1,000+

    Google Marketing Platform / Google Analytics certified professionals

Our areas of expertise

Market Research and Consumer Insights

Start with the right customer insights. Our market research services harmonize scattered data, layer them with AI, and put them to work quickly.

Commerce Reporting and Analytics

Boost revenue and margins with advanced analytics and AI-powered insights that drive operational efficiency and build lasting competitive advantage for retailers and manufacturers.

Data and Artificial Intelligence

Make data your competitive edge in the era of automation and hyper-personalization. Power customer experience transformation and growth with data-driven intelligence and agentic AI.

Marketing Measurement and Optimization

Power your marketing with integrated marketing measurement, enabling data-driven insights across marketing, creative, and customer experience.

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Strong Performer
Customer Analytics Services, Q2 2025
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Leader & Star Performer
Everest Group, Marketing Services
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greater good
Greater Goods Award Winner
Anti-Human Trafficking Analytics Tool
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Excellence in AI Strategy Consulting
Cypher, Minsky Awards

Success stories

Our partnerships power your CX transformation

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More on this topic

CX Imperatives

What is the blueprint for great CX?

Merkle conducted a global survey of 2,100 consumers and 820 business leaders to learn about their attitudes, expectations, and activation of customer experiences. Our respondents spanned 18 countries and 8 industries.

 

View our two reports today to get an in-depth look at the CX landscape and to learn how you can elevate your own CX strategy today.

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EBOOK

A Guide to Customer Segmentation

For a long time, brands used demographics to analyze their customer data. But by 2023, relying on demographics alone was no longer sufficient.

 

Today’s customers demand a higher level of personalization, from the imagery and messaging they see to the timing and delivery of content. That’s why brands must apply modern customer segmentation: more nuanced and effective use of customer data.

 

Our booklet is a simple and straightforward resource for any reader looking to learn about segmentation, particularly how AI can help elevate it.

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guide to customer

Customer Experience Analytics & Insights | Merkle