Analytics & Insights

Data & Artificial Intelligence

Be ready to lead in the age of AI. Solidify your foundational data architecture and deploy AI at scale to drive efficiency and growth across your organization.

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What we offer

End-to-end data and AI capabilities to help you scale, innovate, and drive growth.


AI Consulting & Value Realization

Don’t just chase trends – derive real business value from AI. Assess your AI readiness, identify high-ROI use cases, evaluate risks, and create roadmaps that deliver measurable, timely results.  

Data Engineering & Architecture

AI success starts with an AI-ready data foundation. Build a data architecture aligned with your business goals to enable real-world use cases. Collect, store, and manage large volumes of data in a scalable, unified, and secure manner. 

Data Science

Turn data into intelligence that drives smarter decisions and better performance. Leverage advanced modeling and machine learning to uncover hidden patterns, predict future outcomes, and solve key business challenges.

Agentic AI & AI Enablement

Boost productivity with custom AI agents and workflows that execute end-to-end tasks, act on data in real-time, and collaborate with other AIs. Train your team to lead with AI and scale operations efficiently. 

Generative AI

Reimagine customer experiences with hyper-personalization and creative automation. Transform ideas into execution faster, ensure multi-channel consistency, and accelerate innovation through rapid prototyping and iteration. 

Responsible AI

Deploy AI you and your customers trust. With responsible AI frameworks, ensure your AI systems are fair, transparent, and compliant. Mitigate risks, build customer confidence, and promote adoption.  

Insights & Recognition

Make data your competitive edge in the era of automation and hyper-personalization. Power customer experience transformation and growth with data-driven intelligence and agentic AI. 

Awards & Accolades

The Forrester Wave™

Strong Performer
Customer Analytics Services, Q2 2025


Case Study

Transforming a Customer Data Ecosystem on AWS

A major theme parks entertainment company sought to build a 360-degree view of its guests to drive more personalized marketing campaigns. Together with Merkle they integrated guest data.

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Ready to learn more?

Let's talk.

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Data & Artificial Intelligence | Merkle