Analytics & Insights

Consumer Experience Intelligence

CX Intelligence optimizes every digital customer touchpoint for business impact. We use targeted experimentation, customer segmentation, AI-driven search, and continuous analytics to break down experience gaps into solvable challenges.  

 

The result: personalized journeys that maximize engagement and drive measurable revenue growth.

Blue prism on blue background

What we offer

Complete customer experience solutions to drive discovery, personalization, and measurable revenue growth​.


AI in Search

Win in the era of AI-powered search. Optimize content, structure, and technical elements for AI search engines to capture intent, answer questions, and position your brand as the authoritative choice in AI-driven results. 

Insights Generation

Seeing what happened is easy, but understanding why it happened is how value gets delivered.  Our Insights Generation program guides EXO and Personalization with insights to ensure brands know where to focus efforts to maximize user response & performance.

Experience Optimization (EXO)

Even the best experiences need constant optimization. Run thousands of tests simultaneously, measure impact, and refine based on real customer behavior to drive continuous improvement through systematic, data-driven experimentation

Audience Targeting

Reach the audience that matters most. Identify high-value customers and high-intent prospects with advanced segmentation and predictive modeling that maximize conversions, customer lifetime value, and revenue growth. 

Personalization

Deliver dynamic, tailored messaging across every touchpoint with robust content supply chains and intelligence infrastructure. Track performance with content supply chain analytics and optimize continuously to drive engagement and conversion.

AI Adaptive Experience

Manual personalization can't keep up with customer expectations. Create intelligent journeys that learn and optimize continuously. Deploy AI-adaptive experiences that automatically respond to behavior and context in real time.

Ready to learn more about CX Intelligence?

Let's talk.

Crystal prism on grey background

CX Intelligence | Merkle