Proactive personal touches provides industry first results for Currys
The Challenge
The strategy was based on key pillars to enable an innovative, upgraded and industry-leading marketing system. These pillars had key deliverables such as; improvement of brand messaging, increased customer personalisation, audience targeting, automation, and the utilisation of data to improve customer engagement and experience.
The Approach
Introducing the innovative use of the Adobe Cloud platform helped to set Currys apart from competitors due to a transformed customer experience through the ability to adapt content - even after emails are delivered – providing a hyper personalised experience.
Results
CRM revenue up by 167% year-on-year
Conversion increase of 33% year-on-year
Growth of customer base from 3.6 million to 11 million over two years
2022 Data & Marketing Association: Marketing Automation (Gold winner)
2022 Adobe Experience Maker Awards: The Advocate
