LONDON 14th May 2019 -- Merkle, a leading technology-enabled, data-driven performance marketing agency, has announced a partnership with Hootsuite, the leader in social media management, to combine the benefits of their mutual relationships with Adobe to unlock the value of social in people-based marketing.

The partnership between Merkle and Hootsuite enables organisations to integrate  marketing across all channels by incorporating customer insights from social media into their data, providing a fully integrated customer experience and consistent messaging across channels.

“Partnering with one of the largest global digital marketing agencies allows us to further focus on our key target market,” said Joe Gruca, VP, Global Partners, Hootsuite. “Together we will leverage the power that is Adobe and Hootsuite to give customers best of breed technology to drive their marketing strategies.”

“We’re delighted to be working with Hootsuite and Adobe on a joint venture to help our clients deliver a fully engaging and contextual experience to their customers,” said Azlan Raj, SVP Customer Experience, Merkle. “The data will give businesses a 360 view of their customer — integrating Hootsuite’s social platform into the existing Martech and Adtech landscape will enable businesses to be more data driven, technology enabled and ideas led.”

Hootsuite and Merkle’s strategic partnership between two industry leaders allows businesses to make full use of their existing technology stack. Hootsuite is Adobe’s preferred social media management partner, integrating across the Experience and Marketing Clouds with out-of-the-box integrations with Campaign, Analytics and AEM Assets. Hootsuite was awarded Adobe’s Premier Exchange Partner of 2018 in both the Americas and EMEA.