LONDON 14th May 2019 -- Merkle, a leading technology-enabled, data-driven performance marketing agency, has announced a partnership with Hootsuite, the leader in social media management, to combine the benefits of their mutual relationships with Adobe to unlock the value of social in people-based marketing.
The partnership between Merkle and Hootsuite enables organisations to integrate marketing across all channels by incorporating customer insights from social media into their data, providing a fully integrated customer experience and consistent messaging across channels.
“Partnering with one of the largest global digital marketing agencies allows us to further focus on our key target market,” said Joe Gruca, VP, Global Partners, Hootsuite. “Together we will leverage the power that is Adobe and Hootsuite to give customers best of breed technology to drive their marketing strategies.”
“We’re delighted to be working with Hootsuite and Adobe on a joint venture to help our clients deliver a fully engaging and contextual experience to their customers,” said Azlan Raj, SVP Customer Experience, Merkle. “The data will give businesses a 360 view of their customer — integrating Hootsuite’s social platform into the existing Martech and Adtech landscape will enable businesses to be more data driven, technology enabled and ideas led.”
Hootsuite and Merkle’s strategic partnership between two industry leaders allows businesses to make full use of their existing technology stack. Hootsuite is Adobe’s preferred social media management partner, integrating across the Experience and Marketing Clouds with out-of-the-box integrations with Campaign, Analytics and AEM Assets. Hootsuite was awarded Adobe’s Premier Exchange Partner of 2018 in both the Americas and EMEA.
Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.