Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has been selected by Microsoft to join the Bing Elite Partners Program, serving as a trusted advisor to the network’s growing customer base for Bing Ads, the world’s second largest search advertising provider. Bing is extending its partner program to agencies, SMB partners, and technology partners globally.

As an Elite Partner, Merkle will continue to enhance the expertise and service provided to clients through exclusive access to training, marketing, and technology development. The program is an expansion of Bing’s search advertising offering and its forecast to grow globally, with nearly one third PC search marketing share in the US, over 20% in the UK, and over 10% in five additional markets.

“We look forward to expanding on our long-time partnership with Bing as an Elite Technology Partner. We look forward to working together to bring increased business opportunities to our clients and to the industry,” said Ryan Gibson, Head of SEM for Merkle.

“Merkle has shown to be a key partner for Bing Ads and we’re excited about their participation as an Elite Partner. Our partnership with Merkle and the service, training and expertise they are able to provide is helping our customers achieve better results,” said Steve Sirich, General Manager, Bing Ads Marketing.

For more details about Merkle, please visit https://www.merkle.com.

For more details about the Bing Partner Program please visit: https://aka.ms/bingpartnerannounce.